Publishing the blogs of technology leaders and connecting them to a large audience of industry decision makers.
Chief Marketing Officer, LogLogic
Andrew Lark is an award-winning global communications and marketing professional with more than 19 years experience of all facets of marketing, sales and communications.
The most recent 12 of 40 entries filed under this blog.
November 30, 2006
The New York Times now takes on the Haka and like those before it getsa littleconfused. This time round mixing one haka - "Ka Mate! Ka Mate! Ka Ora!" with another - "Kapa O Pango" (Team in Black) The new...
November 15, 2006
Marissa touches on Google's strategy at Harvard's Cyber|West conference this week... Somone is at last taking control of the Google message playbook as she echoes the Eric Schmidt's theme from earlier in the week: "although Google's process appears chaotic, our...
November 14, 2006
Journalists have never been onesfor press conferences - that's why this whole "lets hold a press conference in Second Life" thing has been kind of baffling to observe. First, it's really hard to serve good food and alchohol in Second...
November 14, 2006
According to CNet... Reuters Group has taken a stake in Web media-syndication site Pluck and has agreed to distribute blogs worldwide as part of a new media strategy. Reuters, a news and information company, has invested $7 million in the...
October 27, 2006
Networking
Quotes from the Software 2006 CIO Panel courtesy of IT Conversations. Thomas Beck has some thoughts about the CIO panel from Software 2006 that I put up on IT Conversations last week. He pulled out a few key quotes: [On...
October 26, 2006
Networking / reads & feeds
From GMSV - worth a read... The New York Times reports some liberal bloggers have embarked on a "Google bombing" campaign designed to lift negative articles about 50 or so Republican candidates to the top of the search results for...
October 26, 2006
Networking / web 2.0
Avoid doing a really, really stupid thing and discouraging people from usingit as such. Not that you'll be able to anyway. So really, don't be stupid. We Kiwi's call it "pissing into the wind" - something every Kiwi lad learns...
October 26, 2006
Networking / reads & feeds
Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture:John Moore gives us a peek into the corporate culture that informs the unparalleled success of the Starbucks brand. Smashing Magazine | modern magazine for web-designers and developers. Great stuff. Pennylicious|...
October 25, 2006
kiwi stuff / Networking
Viki has kindly offered you a free pass to the event if you are up here in the Valley. On Tuesday 31 October ANZA Technology Network brings the best of Australian technology to Silicon Valley for the ANZA Gateway to...
October 25, 2006
Networking / web 2.0
Intersting idea... The latest blogregator/Google mashup, outside.in takes your zipcode and brings all the location-pertinent blogs and news to the screen. A quick search on Los Gatos reveals our skateboard park is getting a new lease of life. So, idea...
October 25, 2006
Networking / pure pr
Less than two years after acquiring Butler Group, Datamonitor plans on buying Ovum. Four months ago Ovum bought Summit Strategies....
October 25, 2006
marketing measurement / Networking
The degree to which readers engage with media should be a critical factor in understanding the value of that media. My view has been that the degree to which actions intended from any marketing activity - say downloads - occur...