Technology Voices

Publishing the blogs of technology leaders and connecting them to a large audience of industry decision makers.

Blogging PR

This section highlights PR tactics for creating a successful corporate blog.

7 Habits of Highly Effective Blog PR

Published by FusionBrand

As the mass media descends into semi-irrelevance, blogging is ascending. Blogs have driven US Senator Lott from power, outed a GOP flack who was asking softball questions for Bush during press conferences and working as a gay escort at night, and caused a CNN executive to resign for remarks at an international conference. Even the journalism school at the University of California, Berkeley, now plans to offer a graduate-level course in blogs. As a result, branding executives must pay greater attention to blogs in three ways...