Corporate Blogging Articles
Here you will find numerous links to articles focused on internal corporate blogging as well as executive blogging.
The boomerang effect of corporate executive blogging - CEO blogging as an organisational change mechanism
Published by E-mediators
Executive blogging is often concerned with external relations. However, one of the primary roles of corporate executives is to manage and direct organisational members in their work. With the changing environments of most corporations, executives are often called upon to explain corporate matters to employees and other stakeholders...
Nothing To Fear From Executive Blogging
Published by Information Week
To blog or not to blog? For a lot of senior executives these days, that is the question. The answer, simply enough, is to blog. No better opportunity exists to engage in an open dialogue and exchange of ideas with customers and potential customers...
55% of Corporations are already Blogging says a Guidewire Survey
Published by E-mediator
140 individuals responded to the survey made by Guidewire. Smaller companies were represented more than larger ones with 53% having a revenue of $10m. The vast majority, 77% of respondents, are from the US - which means that once again Europe has been largely left out...
Best Business Blog Examples And Why It's High Time To Think About A Blog For Your Company
Published by WhatsNextOnline
While many businesses are still getting used to the idea of having any kind of Web presence, forward-thinking companies are looking to blogs as simple, self-sustaining Web sites and Intranets. If you're not thinking about how to use blogs in your business, you're missing a big opportunity....
Adding Your Voice to the Conversation. Why CEOs Should Blog
Published by Global PR Blog Week
Just how taxing is it to be one of today’s chief executive officers? Most are on call, in one form or another, nearly 24 hours a day. According to an article in the Pocket Manager, it’s difficult to determine precisely how many hours the typical CEO works, but research shows that U.S.- and U.K.-based chief executive officers work the longest hours. While Oracle’s Larry Ellison has attempted to cut back on his 80-hour work week, most CEOs either haven’t mastered the technique or don’t have that luxury...
Internal blogs: How to design powerful conversations that open possibilities for action and collaboration within blogs
Published by Global PR Blog Week
Apart from blogs specific characteristics, such us how fast content is delivered, their ease and practical use, their low implementation cost, the added value of associated technologies such as RSS, among others, the following is a list of the main benefits, and in my opinion the most representative, an organization gains when it integrates blogs in its internal communications programs...
Blogging: Bubble Or Big Deal? When And How Businesses Should Use Blogs
Published by Forrester Research
Although Weblogs (blogs) are currently used by only a small number of online consumers, they've garnered a great deal of corporate attention because their readers and writers are highly influential. Forrester believes that blogging will grow in importance, and at a minimum, companies should monitor blogs to learn what is being said about their products and services. Companies that plan to create their own public blogs should already feel comfortable having a close, two-way relationship with users. In this document we recommend best practices, including a blogging code of ethics, and metrics that will show the impact of blogs on business goals...
Corporate Blogging: Is It Worth The Hype?
Published by Backbone
With all of the buzz around corporate blogging, we wanted to understand the real value of it for companies. Why would a company want to start blogging, who should blog, what makes a blog successful, and how can a company use this type of website to make a positive impact on business?...
Making sense of Corporate Blogging through Social Movement Theory
Published by E-mediators
In our master thesis writing, Jon Froda and I have used a number of perspectives to make sense of corporate blogging. The one that we have finally landed on as one of our main theories is social movement theory. Based on the data we have collected so far, social movement theory seems applicable to the nature of blogs...