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CEO, Return Path
I am a technology and direct marketing entrepreneur in New York City. I started a company called Return Path (www.returnpath.net) back in 1999, which I still run today. We offer a bunch of cool email services -- some for individuals, some for businesses. I'm pretty deep in the middle of the whole email/spam situation, which is very interesting, especially to someone who's been working in the Internet for almost 11 years now. Before that, I ran marketing and online services for MovieFone/777-FILM (www.moviefone.com), now a division of AOL. Before that -- I was in venture capital at General Atlantic Partners (www.gapartners.com), and before that, a consultant at Mercer Management Consulting (www.mercermc.com). And I went to Princeton before that.
April 5, 2006
email/web/tech
At What Price False Positives? As has been covered in many places, including Direct and The Wall Street Journal, Verizon settled a lawsuit yesterday over too aggressive spam filtering, or what we in the business call false positives -- filtering out legitimate, non-spam emails as spam. This is a huge problem that part of our business at Return Path, our Delivery Assurance Solutions group, has been...